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Bird’s Custard

Posted by Alix on 9 February 2009


Although a promising name, the three birds logo on the current Bird’s Custard packaging is boring, and not particularly iconic, and prior to 1929 the packaging didn’t even involve birds!  What a disappointment. It doesn’t seem to have done the product any harm though – it has 99% brand recognition, and has been in production since 1837 (thanks wikipedia).

This 1920s (I believe)  ‘Something to Sing About’ advert is very lovely though:



One Response to “Bird’s Custard”

  1. Jason Starr said

    I have some customer demand for your product and am wondering how we can get some of your product in our store

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