Bird’s Custard
Posted by Alix on 9 February 2009

Although a promising name, the three birds logo on the current Bird’s Custard packaging is boring, and not particularly iconic, and prior to 1929 the packaging didn’t even involve birds! What a disappointment. It doesn’t seem to have done the product any harm though – it has 99% brand recognition, and has been in production since 1837 (thanks wikipedia).
This 1920s (I believe) ‘Something to Sing About’ advert is very lovely though:

Jason Starr said
I have some customer demand for your product and am wondering how we can get some of your product in our store